Transportation marketing can seem to be a challenge – transportation itself doesn’t get a lot of people excited. While promoting designer handbags or luxury holidays can grab attention without even trying, it takes a little effort and creativity to instill the same kind of emotions about transportation. However, with a little help from the tips and tricks below, your marketing can get people really excited by the transportation industry, and your business can enjoy booming success as a result.
Why Is Content Marketing Relevant For The Transport Industry?
Content marketing consists of publishing content around the web, normally to a blog or website, and then sharing that content across social media platforms. The idea is that this will boost SEO and make you easier to find, as well as create more brand awareness, establish some trust between you and potential customers, and increase engagement with the public, which can create a loyal and trusting relationship with your business. For transport, this can make it easier for you to find great staff, as well as ensure you are the first choice in your area for people’s transportation needs. The list bellow helps ensure your content is great.
1. Make Sure Your Transportation Marketing Content Is Useful
Your content needs to provide a genuine service to your customers, who should find all posts and content helpful in some way. Helpful content is generally measured as content that is:
- Raising Awareness
- Showing Why You’re Better Than Competitors
- Help Your Customers Decide What They Need
This is important as your priority should be in helping your customers, but also because search engines check for a bounce back rate – which means they measure when someone clicks on your page and then returns to search results and clicks on another link. Crawlers then assume that your content wasn’t helpful, and demote it. You can optimize your posts with Free Optimization which will look out for other issues that could affect SEO. For your customers to really trust the information you’re providing them with, you can include links or even references to show you authority, which is really simply with Cite It In.
2. Make Sure Your Writing Is High Quality
There are many aspects of running a business that requires lots of skills and talents; however, this doesn’t normally include creative writing. This means that creating content is often a challenge for people who work within the transport sector. Content absolutely must be:
- Contain no spelling or grammar mistakes
- Over 1000 words a post
As studies show that content over 1000 words is best for SEO, and over 1500 is best for engagement, you will want to monitor the length of your posts. This is really easy to do with Easy Word Count.
3. Make Sure You Get Your Message Across
Consider the following when you post anything:
- What are you trying to achieve?
- Who are you really talking to?
It can be easy to lose your message and your audience in the midst of trying to meet other SEO needs, which is why it’s important to remember your keywords and make sure you’re using them appropriately with Word Stream and a Key Word Density Checker.
If you’re still not satisfied that your key message is clear enough, then you can ask an expert to review your work and edit it with Boomessays.
4. Make Sure You Have Personality
Many transportation businesses offer similar services and prices, so to really stand out you need to have a bit of personality. Share details about your history and working culture. While this kind of descriptive writing may not come naturally to some business owners, you can get help with phrasing this kind of work by using Ginger to help with your syntax and descriptive writing and really make sure you put your stamp on your content.
5. Accept Advice!
Transportation marketing industry is not easy, and marketing, in general, is a challenge. For tips on how to write persuasive content that is both engaging and informative, you can get support and advice in the forums of Paper Fellows, where professional writers can provide inspiration on how to approach certain topics and really grab your reader.
Content marketing is not easy to master, however it is absolutely possible to use it effectively to promote businesses within the transportation industry.