Cerasis is excited to announce the release of an all new, exclusive, & educational resource “Bringing Omnichannel to the Forefront of E-Commerce” white paper!

This is a must read for those who are looking to go omnichannel with their supply chain and understand a major part of that strategy is in the e-commerce channel. Get a free copy of the white paper by filling out the form to the right.

Omnichannel Needs E-Commerce to Work & Shippers Should Focus on Mastering the Channel to Compete & Reduce Costs

Although e-commerce makes up 10 percent of overall retail sales, its value in the modern economy must not be underestimated. There has been much discussion about the retail apocalypse, and retailers around the globe are clamoring about how they can achieve success and avoid this imminent doom. The answer lies in developing omnichannel experiences for customers, unifying the online and brick-and-mortar experience into a seamless shopping journey. Unfortunately, shippers may overlook the biggest obstacle to omnichannel, developing effective e-commerce shipping practices. Shippers need to understand the challenges of e-commerce shipping, how it contributes to omnichannel success and why a reliable, robust TMS and 3PL partnership can make all the difference.

In this white paper you’ll learn:

  • How E-Commerce Threatens to Undercut Brick-and-Mortar Sales
  • Why E-Commerce Shipping Mastery Leads to Omnichannel Success
  • How to Excel at E-Commerce Shipping and Supply Chain Management
  • Why Demand for an Omnichannel Supply Chain Persists
  • How Mastering E-Commerce Shipping Strategies Will Help Retailers Avoid the “Retail Apocalypse”
  • Tips to Master E-Commerce Shipping Strategies
  • How a TMS aids Shippers in Going Omnichannel & Mastering E-Commerce
  • How Going Beyond With a Transportation Management System  
  • Why Utilizing a 3PL to Streamlines the Whole Process

Fill out the Form Below to Get a Free Copy of the White Paper to Your Inbox!

More companies are actively engaging with consumers in search of the ultimate omnichannel sales experience as the strength of online sales increase, reports Supply Chain Quarterly. Unlike traditional supply chains, omnichannel supply chains rely on the successful integration and application of data, process standardization and high-tech tools to ensure a seamless flow of information and products. As a result, companies that want to go omnichannel need to begin working to deploy these standards and supply chain technologies.

Automated Data Capture and Item Tracking.

The first toward implementing an omnichannel supply chain strategy is automation. Due to sheer volume and scale of operations, systems must use automation to capture data and details about every product movement and action. Technologies used in this step include handheld device scanners, automated radio frequency identification tags, Bluetooth technologies and automated identification and data capture (AIDC), comparable to RFID tags. The options are limitless, but the key lies in automating the collection of information into a central location, like the cloud.

Analytics to Uncover Issues in the Supply Chain.

Second, organizations working toward omnichannel sales should leverage the power of data through advanced analytics systems. These software platforms can compare data points, aggregate details that appear unrelated and define key ways to improve operations, asserts Michael Unger and Silvia Bernardini of Supply & Demand Chain Executive.

Strong Integration Among Systems in All Channels.

Both previous steps are useless unless all systems used in the supply chain communicate and are integrated together. This ensures one part of the supply chain does not dominate and undermine the success of other channels. In other words, strong integration between warehouse management, transportation, and billing systems is essential to encouraging a cyclic flow of products to give consumers what they want.

Modeling Systems to Simulate Possible Product Pathways.

Next, modeling is essential to the development of an omnichannel sales supply chain. Modeling gives companies the opportunity to run scenarios based on changes in consumer buying trends and habits. As a result, companies can move products in areas where greater demand is expected. In a way, this is similar to just-in-time delivery and real-time inventory management and control.

Strong CRM Tools That Integrate Data Across Enterprise-Wide Supply Chain Technologies

The final piece of the puzzle involves providing an extra layer of service to consumers. Customer relationship management (CRM) tools must have the capacity to access and utilize data from across the supply chain. Furthermore, such data must be readily available to appropriate users. For example, consumers should be able to see how long an item may take to ship against purchasing it in the store. In turn, customer service reps must also have access to such information.

The Big Picture.

Creating a strong omnichannel supply chain is made possible through modern supply chain technologies. By deploying these technologies, enhancing collaboration and ensuring optimal visibility across the supply chain, companies can achieve omnichannel status.

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