Organizations, particularly resellers, spent years building the best omnichannel capabilities on the planet. As trucking jobs rise to become the saviors of higher demand during disruption, the economy still suffers. This is an unforeseen era that upended all prior expectations. All signs indicated the future was based on the channel capabilities, creating a seamless shopping experience from brick-and-mortar stores through e-commerce. However, the disruptions caused by COVID-19 triggered a sudden fear of loss and poor omnichannel risk management. Now, omnichannel is more important than ever as organizations and governments look to radically and swiftly reopen nonessential businesses, provided they can offer curbside services and contactless options. Let’s take a closer look at the state of omnichannel risk management strategies in response to the disruption and how omnichannel integration continues to prove valuable throughout crises.
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