Hello and welcome back to another episode of “The Freight Project Podcast!”

On today’s The Freight Project Podcast episode we share a recording in conjunction with Joe Lynch’s “The Logistics of Logistics” which originally played here, to discuss marketing logistics services by sharing Marketing Manager Adam Robinson’s strategies & tactics that have allowed Cerasis to gain attention & generate leads and revenue thru effective digital marketing practices.

We hope you enjoy “The Freight Project Podcast.” You can subscribe and find this podcast on Apple iTunes, Google Play, Spotify, Soundcloud, YouTube, and iHeartRadio!

We’ll publish every Tuesday right on the Cerasis blog and Freight Institute. We hope you enjoy!

Marketing Logistics Services: It’s All About Creating Relevance

In this episode Cerasis Marketing Manager, Adam Robinson, speaks with “The Logistics of Logistics” Joe Lynch about Cerasis’ efforts at marketing logistics services for a suite of transportation management solutions for LTL, Full Truckload, Parcel, Last Mile, E-commerce capabilities.

In this “The Freight Project Podcast” episode you’ll hear:

• Adam’s marketing background.
• How Adam came to work for Cerasis in marketing logistics services.
• How Logistics leads have moved from the smile & dial mentality alone to now be augmented by inbound leads thru effective digital marketing.
• Cerasis’ strategies & tactics to get attention online from their desired target audience by creating relevance in marketing logistics services.
• The importance of organizational collaboration and alignment to get an ROI from marketing logistics services.
• The changing sales cycle or what is called “The Invisible Prospect.”

We hope you enjoy this episode of The Freight project podcast & be sure to subscribe to the Logistics of Logistics podcast over at TheLogisticsofLogistics.com.