Many retailers have implemented buy online, pick up in store (BOPIS) strategies without realizing it. Although the name invokes the fears of coding and advanced systems, it refers to the process of buying a product online and picking it up in the store, i.e., BOPIS. This concept gives supply chains a non-traditional means of fulfilling orders and moving product. In addition, it solves critical challenges in last-mile strategies, reduces costs associated with inventory management, and more. Shippers in need of cost reductions and better last-mile service should consider implementing a BOPIS strategy.
Today’s last-mile strategies are the result of traditional supply chains moving product from a vendor or from a manufacturer to consumers’ homes. Yet, the places where consumers want to have a package delivered have changed. Yes, they still can shop in brick-and-mortar locations, but the most significant part of a BOPIS strategy derives from its impact to existing supply chain challenges. For example, with e-commerce on the rise, shippers need a way to overcome the following challenges without increasing costs.
Consider these ways BOPIS neutralizes costs for retailers managing the order fulfillment and shipping process:
According to Shopify, supply chain leaders should follow these steps in creating and implementing BOPIS fulfillment strategies:
BOPIS-driven processes rely on a complex network of connected systems and overarching dedication to provide the right product, sell it for the right price, and get it during the next visit to the physical location. There will always be demand for ship-to-home purchases, but retailers can and should take advantage of BOPIS last-mile strategies to avoid unnecessary expenses and increase customer service.
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