As noted by Freight Waves, e-commerce will contribute to the delivery of more than 100 million parcels per day by 2026. Every shipper is actively engaged in the process of refining final mile services, offering customers new delivery options, such as buy online pick up in-store (BOPIS), and same-day delivery to the residence. Such transformation demands a re-evaluation of how shippers manage final mile, and final mile carriers must evolve their capabilities to meet changing demands. To avoid delays and unnecessary costs, shippers need to understand the challenges in selecting a final mile carrier, why final mile sets the bar for customer satisfaction and how to find the right final mile carriers.
Surging e-commerce creates both opportunities and challenges to effective logistics management, says Trucking Info. More carriers around the world are looking for ways to apply delivery data and connect with customers. Unfortunately, many continued using outdated, legacy systems and failed to realize the potential in the real final mile. In other words, tracking a shipment is excellent, but when the status changes to “out for delivery,” the real work of the final mile begins. At the same time, final mile carriers may not necessarily make their services well-known, especially for local and regional servicers.
The rise of omnichannel marketing spurred a dramatic change in logistics. Now, customers had comprehensive options when shopping for their favorite products and selecting delivery details. Yet, many final mile servicers have realized that customer expectations are always in a state of flux. As Amazon continues its march toward dominance, everyday shippers must focus on the final mile to ensure customer satisfaction. Continued transformation within logistics will open the doors to new possibilities, including carriers that diversify their partnering networks to offer service beyond the sale. It all aims to achieve the same goal, increase, and ensure customer satisfaction.
Since the focus is now on the final mile, shippers will need to reevaluate their existing partnerships. Of course, it is always useful to know what to look for in a capable final mile carrier. According to Dickerson Transportation, the top three qualities to look for in a capable final mile carrier include:
Shippers must establish effective final mile strategies. They must focus on using dedicated resources to manage final mile. For instance, the use of a transportation management system (TMS) that offers final mile and white glove service can streamline management of final mile carriers and increase your final mile base.
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