Freight Logistics Company Partners with Magento E-Commerce Shipping Expert, WebShopApps to Offer the Market’s First End-To-End LTL Magento Freight Shipping Extension

Freight logistics company and lead logistics provider, Cerasis Inc., and WebShopApps, a provider of powerful Magento Shipping Solutions and a Magento “Platinum Industry Partner”, will announce their joint partnership at Magento’s Imagine E-Commerce 2013 Conference held April 8th through April 10th at the M Resort in Las Vegas.

webshopappsCurrently, Cerasis offers WebShopApps’s customers who own a Magento shopping cart the ability to calculate the cost of shipping freight from multiple LTL freight carriers. However, with this newly established partnership, WebShopApps developed the Cerasis Freight Shipping Extension offering  a range of features from  revolutionary freight management software, the Cerasis Rater, to anyone who downloads the Cerasis Freight Shipping Extension for the Magento platform.

“Cerasis made this partnership with WebShopApps because they not only develop custom extensions for shipping on the Magento platform but also because they intimately understand the transportation and LTL freight industries,” said Cerasis President and Co-Founder, Steve Ludvigson. “We look forward to offering the full suite of Cerasis’s products and services to WebShopApps’s customers.”

The Cerasis and WebShopApps partnership creates the first freight shipping extension on the Magento platform in the world offering Magento shopping cart owners the ability to process freight shipments from the back end without ever leaving the Magento platform.

Additionally, Cerasis Freight Shipping Extension shippers will have access to freight claims management, a dedicated Cerasis customer service representative, and all freight accounting services such as freight payment, freight auditing, and freight invoice consolidation.

The Cerasis Freight Extension is available as a free download through WebShopApps’s website.

magento-freight-shipping“WebShopApps aims to bring innovative shipping solutions for eCommerce backed with the best in customer service and after-sales support,” said WebShopApps owner, Karen Baker.  “In Cerasis we found a like-minded company with high integrity, and we know that together we can provide a comprehensive solution to LTL Freight shipping within the eCommerce space.”

Additionally, WebShopApps will release in April, a new product, ShipperHQ, which will provide the ability to obtain Cerasis freight quotes and book shipments on a variety of eCommerce platforms.

About Cerasis:

Founded in 1997, Cerasis is a top freight logistics company and truckload freight broker. Cerasis employs proprietary, web-based freight management software, the Cerasis Rater, developed from the ground up by our dedicated technology team, to ship LTL Freight, Truckload Freight, and small package freight.  The Cerasis mission is to decrease freight logistics inefficiencies and to provide maximum hard and soft cost savings for our customers.

About WebShopApps:

WebShopApps produces a wide range of customizable shipping extensions currently in use on an estimated 10% of all Magento sites worldwide. Proudly serving small startup businesses and large multinational corporations, alike, their consistent track record has now earned them the Magento’s prestigious Platinum Industry Partner Status for 2013.

Adam Robinson oversees the overall marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. Mr. Robinson works with the business development department to create messaging that attracts the right decision makers, gaining inbound leads and increasing brand awareness all while shortening sales cycles, the time it takes to gain sales appointments and set proper sales and execution expectations. Furthermore, along with the Cerasis leadership, Adam works towards differentiating Cerasis in the freight logistics world as a customer service company backed by world class proprietary technology.

Adam has worked in the field of digitizing business, marketing, and sales processing since his first job out of college at a start-up where he provided self-employed and small business entities with affordable health benefits. There, he saw how digitizing the sales process increases your close rate while also shortening the sales cycle. In his next position, he saw how an effective CRM and creating a culture of corporate adoption can increase a company’s bottom line (and employee happiness). As he gravitated from sales to marketing, he saw how antiquated media was easily transitioned into digital platforms in order to reach an ever-evolving consumer.

As he worked to build a social media start-up to a multi-million dollar agency, he saw how everything in his career always went back to digital solutions, in every aspect of a business. Sales. Customer Service. Marketing. Operations. Employee Wellness. Employee Communication. And More. In this way, Cerasis will leverage all of its tools to better collaborate and innovate, all while applying lean methodologies to eliminate waste and clutter.

Adam attended the University of Texas at Austin where he both majored in government and business with a minor in marketing.

Mr. Robinson lives in Little Elm, Texas with his wife, Amber, of five years and their two children. He is an avid reader of the marketing, business, manufacturing and government industries and enjoys both college football and the NFL.

The Dakota County Regional Chamber of Commerce honored six member businesses with Survive and Thrive Business Awards on Wednesday, November 3rd, at the Steeple Center in Rosemount. Cerasis was honored to stand with other Dakota County business men and business women to accept this award.


Jennifer Jacobson oversees and manages the Finance and Human Resource Departments for Cerasis. Jennifer & her team are responsible for accounts payable, accounts receivable, cash application, customer credit & collections, invoice adjustments, payroll, financial statement preparation & review, as well as recruiting talent, managing employee benefits, employee relations & employee development.

Before coming to Cerasis in 2008, Jennifer worked in variety of industries, including manufacturing, food service, & retail.  Most of her work experience has been in Accounting, being employed as a Plant Accountant, Accounting Manager, Controller, or Payroll Manager.  In these positions, she didn’t have much direct contact with the customers, however Jennifer was able to see things on a financial level, for example how the customer’s business strategy has an effect on their ability to pay and cash flow, which in turn has an effect on their financial position. Additionally, perfectly aligning with the Cerasis Core Philosophies, she understands that each customer deserves fair treatment and respect in order to continue a profitable business relationship.

Jennifer attended the University of Minnesota – Minneapolis, gaining her degree in International Business Management & Foreign Languages.

Jennifer lives near Lake Elmo, MN, with her husband, Steve, and their Golden Retriever named Bailey.  Mrs. Jacobson is an avid reader and enjoys traveling and spending her free time at their cabin, playing golf, boating, and fishing.

Cerasis, a freight logistics company and truckload freight broker, broke ground on their all-new 11,000 square-foot corporate headquarters in Eagan, MN. Owners Steve Ludvigson, Robert Johnson, and Steve Norall, and the entire Eagan, MN, team were on hand to celebrate the occasion with golden shovels.

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The Minneapolis-St. Paul Business Journal unveiled its annual list of Fast 50 companies in 2004. Cerasis, ranked #12, is proud to have received this honor.

In an effort to encapsulate our philosophy of continuous improvement based on strong relationships, strong people, strong systems, and strong software, Logistics Management Services worked with a fellow Inc. 500 member branding company to create a new name. We tasked the company to represent our founders’ Scandinavian ancestry. The branding company came back with Kerasys, from the Finnish word, “Ahkera” meaning industrious, or strong, and the suffix, “sys” meaning system. To soften the sound and make the name flow, we changed the “K” to a “C” and switch out the “Y” for an “I”. Thus, on 1/1/2005, we officially changed our name from Logistics Management Services to Cerasis, Inc.

On October 15th, 2003, Cerasis, operating as Logistics Management Services, landed on Inc. Magazine’s list of the top 500 fastest-growing private companies in America. View the full list here.

Introduced in 1982, the Inc. 500 is an annual list of the 500 fastest-growing private companies in the U.S. The Inc. 500 is an expansion of the Inc. 500 and ranks the country’s top 5000 fastest-growing private companies and also features a special ranking of the top 10 percent of the list as the Inc. 500.

Robert Johnson was one of the first developers of the Cerasis Rater and strategic key hire, setting off a dedicated technology and development team within the walls of Cerasis.  As Vice President of Information Systems, Mr. Johnson oversees the development of IT solutions for better freight management software, working with both internal employees and external customers.

Additionally, as part of the ownership group that includes Steve Ludvigson and Steve Norall, Robert establishes the strategic vision and direction of the company, continually moving Cerasis forward by creating long-term, sustainable, and user-friendly solutions.

Robert Johnson started out in the IT field in 1984 as an application developer on the American Airlines Sabre System as a part of the team that converted the outdated air control program  (ACP) to the newer standard in the  technology field, transaction process facility (TPF),  for the Sabre System. Many industries started moving to TPF as the transaction operating system became more widely implemented by businesses other than the major airlines, such as online credit card processing, hotel and rental car reservations, police emergency response systems, and package delivery systems. These programs and operating systems were early ERP-like programs, with integration capabilities. This background armed Mr. Johnson with the expertise and confidence to handle integration of the Cerasis Rater­ to our customers’ ERP systems.

In 1995, Robert started his own technology consulting business with his wife, Ann. The Johnsons worked with small businesses doing network and IBM Midrange Systems Development, developing IT strategies and providing IT support.

In short, Mr. Johnson is a programmer at heart and has programmed in many different languages, having worked with databases for over twenty-five years. To this day, he still loves working and developing all kinds of business applications including the Rater, CarrierLINK, and internal business web-applications.

Robert attended Oklahoma State University and graduated with a BS degree in computer science with a minor in mathematics.

Mr. Johnson lives in Tulsa Oklahoma with his wife Ann of twenty-five years.  They have three daughters and one son.  Robert has attended the same church for over fifty years, and when he is not busy with Cerasis, he is busy with his church  as church treasurer and working with the Audio Video Ministry.  In his free time, Robert enjoys spending time with family and friends.

Steve Norall, as Vice President of Business Development and one of our co-founders, oversees all aspects of driving new business into the Cerasis brand through vertical sales channels and vendor agreements. Additionally, Steve looks to scale business development by reaching out to potential new sales force hires, strategic partnerships, and ongoing vendor relationships. Not afraid to push the envelope and shake the status quo, Mr. Norall is tenacious when it comes to listening to our current customer base and employees, developing innovative solutions, and driving continuous improvement of Cerasis processes and people.

Having worked at Pitney Bowes/Transcape  for twelve years as either a carrier management specialist or logistics management specialist, Mr. Norall is well-versed in the evolution of the manufacturing, distribution, and logistics industries over the last twenty years. Steve’s experience in selling and managing sales forces and selling medium to high end transportation management systems truly allows him to holistically understand our customers’ needs and processes. This intimate knowledge into freight management and customer service gives Mr. Norall the confidence it takes to provide freight management software and integrated freight management services, which truly decrease time in processing and increase hard and soft costs savings for Cerasis customers.

Mr. Norall attended both Fort Hayes State University and Kansas State University, where he played collegiate golf.

Steve currently resides in Southlake, Texas, with his wife of twenty-five years, Darlene, and son who is seventeen. The Noralls love the outdoors and use their RV/mobile home to travel to different and interesting part s of the country. Both Steve and his son like playing golf in their spare time.

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