An omnichannel retail strategy is the new norm in today’s supply chains. The days of managing channels on an individual basis are over, and consumers are using multiple devices and e-commerce platforms for nearly all purchases. In fact, 78% of U.S. individuals over the age of 15 at some point use e-commerce platforms to make purchases, asserts Business Insider. Although this represents a stark change in shopping habits, the essence of lies in its convenience, reports TechCrunch, and convenience is key to the conversion of 18% of visitors to actual purchases. Therefore, an omnichannel retail strategy must become the new standard business model for companies wanting to remain competitive.