Hello and welcome back to another episode of “The Freight Project Podcast!”
On today’s episode we welcome Todd Hockenberry, Founder and CEO of Top Line Results, an inbound marketing agency. Todd is also author of the new book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, You may purchase the book by clicking the button to the right below the podcast player.
We’ll publish every Tuesday right on the Cerasis blog and Freight Institute. We hope you enjoy!
“The Freight Project Podcast” – Episode 11 – How Organizations Can Create a Mindset & Culture to Become an Inbound Organization
In this episode Todd and Cerasis’ Marketing Manager & “The Freight Project Podcast” host, Adam Robinson, will learn what is an Inbound Organization & how companies who become an Inbound Organization will increase customer experience.
In this “The Freight Project Podcast” episode you’ll hear:
- How the initial steps of becoming an inbound organization starts with culture and mindset and how the organization interacts with customers all the way thru the buying cycle, especially as the mantra of business today is to provide the best possible customer experience possible.
- How vital it is that your company’s mission is customer focused and how you build your internal systems, especially your content marketing & customer service teams, to match that customer focused mission.
- How the B2B sales process is now almost invisible with prospects doing most company research online before ever talking to a company.
- And how the role of a sales person is shifting from one of convincing and informing to that of nurturing a relationship thru the buying cycle, providing the best experience to the prospect & eventual customer the entire way.
We hope you enjoy this very first episode of The Freight project podcast!
Inbound Organization Resources
Purchase “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles”
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