So often we hear from manufacturing companies that they are struggling to grow. The old sales and marketing methods that used to bring in predictable sales and growth don’t seem to have the same magic, and growth is harder and harder to come by every year.
If this sounds familiar, then it’s time to shake things up. The old hunt and close mindset is less and less effective for B2B industries and manufacturing. Adding salespeople of hiring reps is not the best way to grow your business with today’s Internet-enabled buyers. With the world at their fingertips, your prospects need more from you than the same tired sales and marketing strategies.
What will we be sharing?
Cerasis is partnering with Top Line Results to bring manufacturers a comprehensive webinar to explore the methods and strategies that work for today’s manufacturers. Some of the topics we’ll be covering in the webinar include:
- What is inbound and why does it matter to manufacturers?
- The importance of leadership to adopting an inbound mindset
- Building an inbound strategy
- Why content is the principal component of inbound
- The shift in communication strategy required for successful inbound marketing and sales
- How managing, analyzing, and adjusting leads to continual improvement in inbound
Who is this webinar for?
We want to share the latest thinking about growing a manufacturing or industrial business with business leaders, managers, marketing pros, and salespeople.
To create predictable revenue growth, manufacturing companies need to change their thinking about how they view buyers and this start with leaders and the people that deal with customers every day. The old formula of hiring a salesperson, going to the same trade shows, knocking on prospects doors, and cold calling no longer works to grow a manufacturing business. Buyers, and the way they find information, evaluate options, consider vendor choices, and make decisions have changed.
Has your thinking about buyers changed or is it same old same old? We hear a lot of talk about buyers changing but we have seen little evidence that manufacturing companies have changed to meet buyers where they are today. And that is why we want to share our experience with you.
Who we are
Adam Robinson, Cerasis VP Marketing, successfully applied inbound principals to grow Cerasis from -x- to -y- over the past 5 years. He will share specifics from his journey about how inbound was the right way to think about growing and actions he took to position everyone at Cerasis for success.
Todd Hockenberry founded and runs Top Line Results, a consulting company that focuses on helping B2B, industrial, and manufacturing companies adopt inbound ideas and grow with modern buyers. He is the co-author of the recently published book Inbound Organization, a handbook for companies that need to understand how to build a culture that succeeds with buyers today.
You can sign up for this free webinar here and join us on Wednesday, June 20 at 11am EDT.