Freight Data Sharing Across the Supply Chain and Its Role in Multimodal Shipping

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Even before the status of the nation, and indeed the world, was turned upside down by the pandemic and political unrest, the supply chain industry was heading towards a massive and potentially disruptive evolution. Companies were turning to managed multimodal and new peak season technology to unlock new revenue streams. And while current disruptions have brought many issues with freight data sharing to light, it has also clearly highlighted areas which continue to represent core problems. One critical gap business still sees in today’s changing market is the need for end-to-end visibility across the board. A lack of analytical transportation insights and missing automation features can lead to wasted time and energy throughout the supply chain. The problems freight data sharing can overcome, and its benefits will drive improvements throughout the shipping industry. 

How to Build the Business Case for Integrated Supply Chain Systems

Why Outdated Data Makes Multi-Modal Shipping Troublesome

Many problems plague the shipping and transportation industry today. It can be particularly true regarding multi-modal shipping methods. Common issues caused by poor data access and outdated analysis and distribution process can include many nuances. For instance, slow response times lead to delays and customer complaints. They add up to the inability to accurately project costs and freight spend trends. That results in added costs for fees and miscalculated loads and poor management of docking schedules and drivers. Freight sharing data platforms and automation are needed, too, says  Project44: “The recent disruptions have created a lot of flux in the transportation industry. All the challenges and inefficiencies that have been highlighted during the pandemic have only served to showcase the importance of technology in transportation. In a recent survey by Shipping and Freight Resource, 67.6% of participants indicated that they would invest in technology. Supply chain organizations that had already invested in foundational transportation technologies have been in a better position to manage the recent challenges.” To overcome these challenges in the ever-changing market today, freight data sharing and automation must become the focal point of multimodal management and optimization. 

Freight Data Sharing Improves Multi-Modal Optimization and Management

The key for any shipping company to stay ahead and keep the completive edge in today’s market surrounds deeper, end-to-end transparency along every link of the supply chain. More transparency makes it easier for managers to innovate and adjust business models to better adapt to new obstacles and trends. Embracing better freight data sharing methods make it easier to meet customer wants and needs, and it better prepares companies to continue delivering sustainable, affordable, and adaptable services. According to The Loadstar, the industry is now “in a transition from older standards adopted by individual transport modes to the current effort conducted by multiple international standards organizations to identify a normalized method of identification of required data that will apply to any seller to buyer shipment, regardless of the transport mode. Any authorized stakeholder to the transaction should be able to access the same data in near-real-time.” 

It becomes easier for trusted parties to collect actionable data, share it more readily, and give all involved parties the ability to use the data as they need to. The power freight data sharing can bring these benefits to any supply chain platform. 

How to Apply Near Real-Time Data to Reduce Freight Spend 

One of the most significant ways freight data sharing can help improve shipping logistics and make it easier for businesses to survived today’s market is by reducing freight spend over all platforms and shipping modes. Improved freight spend reductions through data includes following a few simple steps, including:

  1. Capture data in real-time with IoT-enabled sensors. On-demand access to the most up to date data is essential for streamlined management and shipping processes.
  2. Use analytics to recognize risks and predict possible exceptions. Seeing trends, common problems, and risks makes it easier to plan for them and overcome them quickly when they arise.
  3. Follow through on one-off shipments and multi-modal performance. Embracing a freight data sharing setup is ideal for making the most of multi-modal shipping offerings.
  4. Rate all shipments for multi-leg, multi-mode moves.  Robust data collection and sharing allow for more open communication and better analysis of every shipping process step.
  5. Use freight forecasting and indices to make an informed decision. The final way data sharing can impact transportation is by guaranteeing decisions based on accurate information, which is especially important when obtaining freight rates and auditing invoices.

Increase Freight Data Sharing to Tap Multimodal Shipping Value With the Right TMS

Regardless of what systems are in use, their value declines without enabling freight data sharing. Supply chain leaders should seriously rethink their strategies, look to technologies to increase freight data sharing, and follow the steps above. And part of that process includes using a next-generation TMS that can look beyond individual modes and enable a more proactive transportation strategy.

In January 2020, Cerasis was acquired by GlobalTranz, a leading technology and multimodal 3PL solutions provider. To learn more, please read the press release. If you are a current or prospective Cerasis customer, we invite you to reach out to us to learn how our combined capabilities can deliver new services, solutions and enhanced value to your supply chain. To learn more about GlobalTranz, please visit www.globaltranz.com.

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