[PODCAST] The Growing “Influence” of Content Marketing in the Supply Chain

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Hello and welcome back to another episode of “The Freight Project Podcast!”

On today’s episode we welcome welcome Sarah Barnes. Sarah is a longtime practitioner in the supply chain with strong ties to the industry originating in a family business focusing on the space. Sarah has worked at a 3PL, launching an innovative podcast there before venturing out on her own. She’s on the podcast today to share her knowledge about the increase in content marketing in the supply chain. She’ll share her deep insights of not only providing clients these services, but how to stand out above the noise.

We hope you enjoy this “The Freight Project Podcast.” You can subscribe and find this podcast on Apple iTunes, Google Play, Stitcher for Podcasts, Spotify, Soundcloud, YouTube, and iHeartRadio!

How to Stand Out with Content Marketing in the Supply Chain

In this episode Sarah and Cerasis’ Marketing Manager & “The Freight Project Podcast” host, Adam Robinson, will learn who who is Sarah Barnes and receive her expert advice on how to stand out using content marketing in the supply chain.

While you are here, make sure you check out Sarah’s leading industry platform, which includes many media assets, including her own podcast, over at “Let’s Talk Supply Chain!”

In this “The Freight Project Podcast” episode you’ll hear Blythe and Adam address:

  • You haven’t always been on the supply chain content marketing side, but were a logistician previously. What did you learn as a logistician that prepared you to be a supply chain marketer? You must have been prepared to handle scaling various systems, etc. thanks to that background?
  • So, you are now in the world of supply chain marketing, just like me, and we both have been doing so for a number of years. I know from my perspective, when I started out in the supply chain world, I came from a marketing background, but was surprised at how little content marketing was being done in the supply chain at the time. Now, that has changed dramatically in just the last two years, and it’s great to see some competition from other 3PLs beefing up their content efforts. But what took so long? Why was their initial hesitation by those in the supply chain to go headfirst into supply chain, and what’s changed in the last few years that has more companies than ever utilizing content marketing?
  • How do you convince an executive at a supply chain company or any B2B to give you the same patience? Is it all about setting the right expectations?
  • Let’s talk about distribution. What channels are you using to distribute your content so it is most seen in the supply chain?
  • Let’s talk now about amplification. This is now being done via advertising in publications, but what about paid influencers? What are “influencers” and what role can they play in effective content marketing?
  • One of the ways things could be hampered in the execution, i.e., the actual publishing of the content, was a fear of not being perfect, or having anxiety that you may have critics. How do you help your customer overcome that or those you speak to? Why is it important, at times, and appropriately, to say, “OK, let’s get this out there and see how folks respond?” and then how do you take any criticism, and what can you do with that criticism?
  • Finally, will we start to see more personality out of the supply chain? For the longest time it’s been sort of this hidden gem behind other personalities at a company, sort of like the Wizard of Oz behind the curtain….is it time for the supply chain to shine and why is it more important today to highlight the PEOPLE doing the great work of supply chain management in marketing in general?

We hope you enjoy this episode of “The Freight Project” podcast!

In January 2020, Cerasis was acquired by GlobalTranz, a leading technology and multimodal 3PL solutions provider. To learn more, please read the press release. If you are a current or prospective Cerasis customer, we invite you to reach out to us to learn how our combined capabilities can deliver new services, solutions and enhanced value to your supply chain. To learn more about GlobalTranz, please visit www.globaltranz.com.

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