[PODCAST] Don’t Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer

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Hello and welcome back to another episode of “The Freight Project Podcast!”

On today’s The Freight Project Podcast episode I welcome back Todd Hockenberry, founder & CEO of Top Line Results a marketing company focused on the industrial space. Make sure you check out on this page the special offer that Todd is offering to those industrial companies who may need help in establishing their brand and holding it to a high integrity. Simply use code “Cerasis.”

As more industrial companies look towards more direct-to-consumer, or DTC, initiatives, they may for the first time have to start thinking about how their brand is perceived in the marketplace, also known as protecting brand integrity.

We hope you enjoy this “The Freight Project Podcast.” You can subscribe and find this podcast on Apple iTunes, Google Play, Stitcher for Podcasts, Spotify, Soundcloud, YouTube, and iHeartRadio!

Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer

On the episode, Todd and and Cerasis’ Marketing Manager & “The Freight Project Podcast” host, Adam Robinson, have a great discussion around best practices & tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly with the day to day consumer vs. the usual B2B buyer or procurement professional.

In this “The Freight Project Podcast” episode you’ll hear:

  • What brand integrity is and why OEMs and distributors should care about brand integrity as they go direct to consumer.
  • Tips on how to strategically approach brand integrity.
  • What are the benefits of a brand that has a great reputation.
  • What could happen to a brand or a company if they don’t think about protecting brand integrity.
  • Real-world examples of clients Todd’s worked with who have done a great job at going direct to consumer while protecting brand integrity.

We hope you enjoy this very first episode of The Freight project podcast!

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