Value Proposition Statement: What are they, Examples, and How to Write One

Let’s start by making sure we are all on the same page: A strong value proposition statement speaks directly to your target audience and it tells them exactly why they should purchase your products and services. A value proposition is a clear statement of the concrete results a customer will get from purchasing and using your products and/or services.

A value proposition statement is a short statement that tells your prospect why they should buy from your company. It is focused on outcomes. Your value proposition statement details of the value you provide into an easy-to-remember synopsis that your client can easily grasp and remember. This helps spread word-of-mouth marketing and it differentiates you from the competition. Keep in mind that your value proposition should identify and remedy an unmet need that your customers face. It should relieve their pain.

Regardless of the size of your business or the type of industry you are in, your company should have a value proposition statement. To help you, here are some guidelines to follow in creating one for your business. A strong value proposition does the following:

Value Proposition StatementExamples of Strong Value Propositions

How Do I Write My Value Proposition Statement?

Crafting a value proposition requires insight on what is unique about your company and your products/services. Your existing customers are your best resource to learn the value you offer. Your goal is to learn how your customers define value – not you. Call or visit some of your customers who started using your product or service in the past 6-12 months. They remember what things were like BEFORE they started working with your company so they can most readily tell you the value of your offering. Tell them you need help understanding the real value of your offering and that you’d like a chance to learn their perspective. Most people will be more than happy to oblige.

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