Editor’s Note: This is a very high level step by step guide to get a new product idea in manufacturing go to market. All companies, even 100 year old companies, have to focus on creating new marketplaces either through all new products, or creating different versions of current products. As a logistics and transportation management company, Cerasis has worked with companies who have developed new products, and they forget step #5: a logistics and transportation strategy. This part of a new product cannot be understated. We hope you enjoy this quick Friday read!
In 2012, a recent college graduate sharing an apartment with a few other guys was responsible for stocking up on apartment necessities. He decided to buy some baby wipes and put them in all the bathrooms in the apartment. After all the guys started using them, he came up with a new entrepreneurial idea: wipes designed specifically for men.
He launched Dude Wipes in the summer of 2012 and, in 2013, won the Visionary Award at the Vision Consumer Products Conference in Orlando, FL. Swiffer, the company behind floor cleaning pads, was a previous winner of the award.
Today, Dude Products is running strong with large packs and single packs of Dude Wipes sold online and through select retailers.
But what steps did they take to build their new idea to an actual go to market product?
If you take the right steps and work with the best manufacturing partners, you can turn your entrepreneurial dream into a reality. What steps can you take today to turn your ideas into real products?
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