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content marketing

Editor’s Note: Take it from us, a transportation management solutions provider, who understands the question we’ve all asked: “Who on earth will find manufacturing, logistics, supply chain, shipping, and transportation management content interesting? After all, it’s just making stuff and tedious process-driven operations!” Well, the answer lies in not thinking of yourself as some boring industry (

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On this day before our Director of Marketing, Adam Robinson, presents his webinar titled “Content May Be King, But Distribution Rules the Land” (Register here) to help industrial companies improve operations by having better content marketing success to increase sales (and thus receive and ship more freight), we also wanted to further help by giving you a way to think about how you go about crea