Editor’s Note: Our friend, Jim Bierfeldt with LogisticsMarketing.com, came up with a 3PL Survey for buyers of logistics services. Take the survey below.
Over the past few years, we have surveyed about 350 different buyers of logistics services.
Let’s face it, developing an international marketing plan is tedious. Endless meetings, brainstorming and all that talk about ‘strategy.’ That’s not to say it’s not necessary! But, much like redecorating a house, everyone hates the prep they want to get to the fun stuff. Here are some inspirational ideas for an international B2B lead generation to start you off.
Sharing content from third-party sources establishes supply chain companies as a go-to resource for all things related to your industry, sector, products, or services.
When I hear the word “curate,” I think of an art gallery. I think of someone systematically picking pieces of art to display together. I think of the time and effort it takes to put these pieces together in a cohesive manor.
Editor’s Note: As a transportation management solutions company, Cerasis aids manufacturing companies in streamlining logistics & transportation in order to gain efficiency and reduce costs. Like logistics, marketing has many channels and considerations in order to be effective.
Thanks to advances in the digital world, coupled with an ever-expanding global marketplace, marketing products, and services internationally is no longer exclusive to big businesses. Companies of every size are far more accessible than ever, meaning that this is the perfect time for your business to enjoy export marketing success.
We work with a lot of manufacturing companies and one of the questions we get most often is ‘Why do we need to blog’? Often followed by ‘How do we blog for manufacturing’? A word about what a blog is. When manufacturers think about manufacturing blogging, they think about writing, and along with public speaking, writing produces an almost visceral reaction in many people.
You Can’t Assume Today’s Customer Will Be Tomorrow’s Customer
This is a market conceit and blind spot that we hear in various forms.
Transportation marketing can seem to be a challenge – transportation itself doesn’t get a lot of people excited. While promoting designer handbags or luxury holidays can grab attention without even trying, it takes a little effort and creativity to instill the same kind of emotions about transportation.
Editors Note: Today’s blog is from our friends at Fronetics who report their takeaways regarding manufacturing content marketing in 2016.
Here are four key takeaways from the manufacturing content marketing report.
The Content Marketing Institute (CMI) has released the results of its annual manufacturing content marketing survey, and there have been some big changes since last year.
This holiday shopping season, like years past, retailers, shippers, and consumers are all preparing and for a huge influx. Each player in this holiday shopping game – retailers, shippers, and consumers – has their part to play and their preparations to make.
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