Thanks to advances in the digital world, coupled with an ever-expanding global marketplace, marketing products, and services internationally is no longer exclusive to big businesses. Companies of every size are far more accessible than ever, meaning that this is the perfect time for your business to enjoy export marketing success.

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We work with a lot of manufacturing companies and one of the questions we get most often is ‘Why do we need to blog’? Often followed by ‘How do we blog for manufacturing’? A word about what a blog is. When manufacturers think about manufacturing blogging, they think about writing, and along with public speaking, writing produces an almost visceral reaction in many people.

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You Can’t Assume Today’s Customer Will Be Tomorrow’s Customer  Â
This is a market conceit and blind spot that we hear in various forms.

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Transportation marketing can seem to be a challenge – transportation itself doesn’t get a lot of people excited. While promoting designer handbags or luxury holidays can grab attention without even trying, it takes a little effort and creativity to instill the same kind of emotions about transportation.

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Editors Note: Today’s blog is from our friends at Fronetics who report their takeaways regarding manufacturing content marketing in 2016.
Here are four key takeaways from the manufacturing content marketing report.
The Content Marketing Institute (CMI) has released the results of its annual manufacturing content marketing survey, and there have been some big changes since last year.

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This holiday shopping season, like years past, retailers, shippers, and consumers are all preparing and for a huge influx. Each player in this holiday shopping game – retailers, shippers, and consumers – has their part to play and their preparations to make.

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We’re all in business to create revenue, somehow, some way. It’s true if you’re a warehouse manager maintaining distribution operations. It’s true if you’re a logistics supervisor assessing 3PL vendors. It’s especially true if you’re on the front lines of sales, finding qualified prospects. Whether you like it or not, your activity contributed to revenue, directly or indirectly.

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Editor’s Note: Take it from us, a transportation management solutions provider, who understands the question we’ve all asked: “Who on earth will find manufacturing, logistics, supply chain, shipping, and transportation management content interesting? After all, it’s just making stuff and tedious process-driven operations!” Well, the answer lies in not thinking of yourself as some boring industry (

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Editor’s Note: At Cerasis, if you have followed our blog, you know we like to give information around best practices in regards to transportation, logistics, and supply chain management. Since our shippers are in the manufacturing and distribution industries, we also write about topics of importance, including trends, news, and best practices, in those industries as well.

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Editor’s Note: This is a quick primer on the things small to medium size manufacturing companies can follow to promote their business. We’ve learned a few things along the way ourselves about promoting Cerasis. We knew that it was going to aid us to match our marketing with the way we service and sell to our potential and current customers: through education.

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