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Customer-Focused Logistics

Across the global economy, consumers are wanting more. In fact, it is not just a desire for more; it a demand. Consumer actions are shaping how shippers and carriers interact, ranging from contract negotiation to exploring new technologies. With the rise of Amazon, consumers have also been able to access an endless product array at historic, record-low shipping costs.

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logistics content marketing

Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are searching for products and services like theirs. If done right, it is highly effective in growing brand awareness, generating and converting leads, and driving sales and repeat business. Think content marketing isn’t for supply chain and logistics businesses? Guess again.

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Effective Logistics Management

Editor’s Note: Today’s blog is from our friend Robert Everett who gives us some fantastic tips for effective logistics management.
Efficient management is the key to success, especially in supply chain management. There are various factors involved in effective logistics management, for example, automation and perfect coordination. But, there is always a scope for improvising the process.

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inbound logistics program

Most transportation costs in a company arise from inbound logistics cost. If other words, the costs associated with transportation of items from vendors make up the biggest portion of will transportation costs, reports Amy Roach Partridge of Inbound Logistics. Part of the problem lies in misconceptions around inbound logistics, including manual, data-intense processes and added stress.

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customer experience in logistics

Across a wide number of industries, the way companies interact with customers has changed dramatically. There is no shortage of claims that we have now entered the age of the customer. A golden age, where customer desires dictate the actions of companies. Through the hype, there is a lot of truth to these pronouncements. Companies are now, more than ever, responsive to the needs of customers.