Inbound freight management and logistics is receiving a lot of attention as shippers continue to look for ways to manage and mitigate freight costs. Traditional Transportation Management Systems (TMS) vendors help with logistics planning, but do little to address what happens in the day-to-day execution.

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In this final part of my series on the Cold Supply Chain, I will discuss considerations for export liability, as well as label and marking considerations in the import/export process of shipping food and frozen food.

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In the first post in the Cold Supply Chain series, I discussed cold chain logistics requirements for temperature, sanitization, and traceability of frozen food at all stages of the cold supply chain.

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Shipping Frozen Food: The Ins, Outs, and Wherewithal
In this three part series around shipping frozen food freight, we will cover the ins and outs and best practices one must consider when shipping frozen food in order to stay compliant with the FDA’s Food Safety Modernization Act (FSMA).

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Many companies who ship freight make costly mistakes when handling freight claims. There is a specific process that must be followed to ensure that the carrier involved pays the freight claim. If the shipper, or consignee, do not follow this process, the carrier will have an “out” and not pay the claim.

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Industrial Marketing: The Challenge of Effective Content Marketing
When I came to Cerasis, I knew one of the most important aspects to successful and sustainable digital marketing, was content marketing.  Many business owners and marketers, especially those in industrial marketing, struggle with a lot of their marketing elements, such as email marketing, webinar content, press releases, and more.

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4 Factors to Consider in your Evaluation of 3PL CompaniesIn this article from Logistics Viewpoints, Adrian Gonzalez, a Logistics Thought Leader, gives his 4 Important Factors for Evaluating 3PL Companies.

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Outsourcing Logistics Philosophy
From the beginning of any relationship, outsourcing logistics to a provider should always start with a customer-centric and a solutions standpoint. Unfortunately, the mention of freight logistics and third party logistics at times conjures up negative connotations.

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Value Proposition Statement: What are they, Examples, and How to Write One
Let’s start by making sure we are all on the same page: A strong value proposition statement speaks directly to your target audience and it tells them exactly why they should purchase your products and services.

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This week’s marketing advice to those in the manufacturing and industrial areas, with the hopes these articles and blog posts help build more sustainable business practices for the readers, features a guest post from Marc Bissonette of Canadian ISP about Writing to Sell – Without Selling, or how to build trust and credibility through content marketing.

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