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Industrial Marketing: The Challenge of Effective Content Marketing
When I came to Cerasis, I knew one of the most important aspects to successful and sustainable digital marketing, was content marketing.  Many business owners and marketers, especially those in industrial marketing, struggle with a lot of their marketing elements, such as email marketing, webinar content, press releases, and more.

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This week’s marketing advice to those in the manufacturing and industrial areas, with the hopes these articles and blog posts help build more sustainable business practices for the readers, features a guest post from Marc Bissonette of Canadian ISP about Writing to Sell – Without Selling, or how to build trust and credibility through content marketing.

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ltl-freight-carriers-general-rate-increases

Expert Carrier Relationship Management and LTL Rate Negotiation Puts Money Back in Your Pocket
(Houston, TX) In an effort to combat sky-rocketing costs, most major less-than-truckload (LTL) freight carriers announce annual general rate increases for non-contract shipments in the range of 4-6%.
The effects of the increases will vary based on geography, lane, class, weight, and dimensions.

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Logistics and freight management are a fast paced world. There are a lot of factors in your supply chain to consider in order for it to stay optimized and healthy? So how does one keep up with all the tasks so there are tangible returns on investments from the activities around these complex industries? Often, The Pareto Principle is used as a way to get complex projects done.