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Three Key Trends In Logistics E-Commerce

logistics E-Commerce

With the increase in the popularity of e-shops and delivery companies, the logistics e-commerce business keeps growing. It faces more and more challenges, as the customers need companies to be quick and increase their logistics performance more than ever before. What does it mean for your business? This fact explains why understanding and following the key trends in logistics e-commerce are crucial for organizations that want to save their place in the supply chain and get better results with less effort. 

Now market offers the fast shipping, high quality, and reliability. To do it right, companies need to increase the speed of delivery and quality of their services or, otherwise, they won’t be able to compete with other companies. However, there are no reasons to panic yet. On the other hand, there are many tools and technologies that help companies in e logistics industry and let them organize their business well to get the needed results and keep rolling in the competitive market. 

Digitalization And Automation For Logistics E-Commerce Providers 

logistics E-Commerce

People keep talking that each company that wants to win in the competitive world should get digital and use automation. However, not everything is that simple! It is not enough just to buy a PC for each employee’s desk, provide packages tracking, extend corporate website functionality, and install corporate software that will calculate the data faster. More and more new technologies are being invented every day so the company needs to obtain them before its competitors do and follow the latest trends in electronic logistics. 

There is also an opportunity to use Big Data technologies. There are more and more solutions in this area, which means that companies can apply them for making their services even faster and more convenient. With the increase in the number of delivered goods, it becomes more difficult to gather the necessary data and analyze it in real time. However, there is a simple solution. By using the Big Data, companies can solve these problems and manage a much bigger amount of data than they are managing now. 

Today, we can observe the following digital trends for e-commerce and logistics: 

  • Decreasing usage of cash and wallets, support of more convenient digital payment methods such as mobile devices; 
  • Predicting market behavior by using special software; 
  • Using database of clients and special software to understand what they want from you; 
  • Mobile integration, using the power of small screen devices; 
  • The automation of the delivery process in every point where it is possible.   

Managers should also keep their teams well-educated. If any technology is going to be implemented in the company, its employees have to understand what it is and how it can be used to do their jobs well.  

Flying Drones And Other Unusual Logistics E-Commerce Solutions 

logistics E-Commerce

Earlier, Amazon has announced that it is going to use drones for the delivery of goods. There are also many predictions on the role of self-driving transport in delivery. If Uber is going to use such vehicles for providing taxi services, it would be relevant to use them for delivery as well. Of course, the industry of automated logistics based on using drones and cars is not yet implemented but some big companies keep talking about it. It is possible that logistics technologies will go this way very soon. 

It doesn’t mean that every logistics company needs to buy delivery drones and invest in self-driving cars – it means that companies will keep looking for unusual delivery methods and it is better to follow such trends as they are growing before these ideas are implemented. 

Personalization And Collaboration With Customers 

logistics E-Commerce

Personalization technologies are very common in e-commerce for now because every client likes to feel special and get interesting offers. With time, the role of a personal approach to each customer becomes even bigger. 

With the “Made in America” trend popularized by the current US president, it is possible that people would buy more American products. They also would think more about buying goods that were produced in their own regions. 

Companies should also improve their communication with clients. There are at least a few ways of doing it: 

  • Using chatbots on websites and in applications that help clients get the needed information and solve their problems before people from support team do it; 
  • Personal approach to each client, personalized newsfeed and offers; 
  • Full 24h support that helps customers to solve their problem fast and get information they need; even if you have the best essay writing service UK or the most popular e-shop, without a good customer support, your client will start looking for other companies; 
  • Same-day delivery and flexibility of logistics process to meet the needs of customers; 
  • Rewards for customers to keep them loyal. 

The other trend is changing the concept of Black Friday. Many retail and e-commerce companies are going to turn the Black Friday to the Black November by prolonging this period till the Christmas sales, which would bring them much better results than usual chaotic weekend deals. 

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Adam Robinson
Adam Robinson oversees the overall marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. Mr. Robinson works with the business development department to create messaging that attracts the right decision makers, gaining inbound leads and increasing brand awareness all while shortening sales cycles, the time it takes to gain sales appointments and set proper sales and execution expectations.
Adam Robinson
Adam Robinson
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