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MFG Day: Improving the Public Perception of Manufacturing

Public Perception of Manufacturing

Friday, October 6th is National Manufacturing Day. As a U.S. manufacturer, we are proud to be participating in this annual event for the sixth time and excited to open our doors to help change the public perception of manufacturing with students and educators from local technical schools and colleges. 

What is Manufacturing Day and What is the Public Perception of Manufacturing?

According to the MFG Day website, "MFG DAY addresses common misperceptions about manufacturing by giving manufacturers an opportunity to open their doors and show, in a coordinated effort, what manufacturing is — and what it isn’t. By working together during and after MFG DAY, manufacturers will begin to address the skilled labor shortage they face, connect with future generations, take charge of the public image of manufacturing, and ensure the ongoing prosperity of the whole industry. Supported by a group of industry sponsors and co-producers, MFG DAY is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges. " Manufacturing Day at The Rodon Group

Since its beginning in 2012, Manufacturing Dayhas achieved thousands of manufacturing plant tours across the U.S and Canada. This year they are expecting even more companies than last year to participate. The event is co-produced by organizations that come together to provide the framework for Manufacturing Day. This includes founding partner Fabricators and Manufacturers Association, the National Association of Manufacturers, and the National Institute of Standards and Technology's Hollings Manufacturing Extension Partnership and The Manufacturing Institute.

Manufacturing Day by the Numbers

The infographic below shows the yearly growth of the event, the number of attendees, and how Manufacturing Day is affecting the public perception of manufacturing. To find an MFG Day event in your area, visit http://www.mfgday.com/events

 (click on the infographic to enlarge or download a PDF of it here

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Jill Worth

Jill Worth

Digital Marketing Lead at The Rodon Group
I develop and manage digital marketing strategies for The Rodon Group with a focus on Inbound marketing campaigns using the HubSpot platform. I oversee additional marketing strategies including content and website development, lead generation, blogging, social media, SEO, email marketing, reporting, design and brand awareness. I also manage our blog focusing on American manufacturing, plastic injection molding and STEM at http://info.rodongroup.com/.  The Rodon Group is a high volume plastic injection molder in business since 1956 and makes billions of parts each year in its 125,000 square foot facility. With over 117 plastic injection molding presses, Rodon is one of the largest family-owned and operated injection molders in the United States. The Rodon Group serves a diverse group of industries including consumer products, window and door, food and beverage, medical, construction, pharmaceutical and toys. Since 1992, Rodon has manufactured over 38 billion parts for K'NEX Brands.
Jill Worth
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