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[INFOGRAPHIC] The Reality of Being a Retailer in 2017


The worlds of online and offline businesses continue to merge and in 2017, as outlined in this infographic from the CUBE, it’s time that retailers finally embraced it. The first major change was, of course, the growth of the internet and during this period bricks and mortar retailers started to feel threatened that people would buy products online instead of shopping in their store. What retailers didn’t realize is that this was only phased one, and in truth, it didn’t have a major effect on the majority of stores. Phase two was the proliferation of smartphones as this gave people the internet when and where they wanted it.

Research has shown that 90% of retail shoppers use a digital device while shopping in the store but the important thing to remember is that this doesn’t mean they’re going to buy the item online. People often just check reviews online and end up buying the product in the store. Find out more about being a retailer in 2017 in the infographic below.

Key statistics:

  • In 2013, only 5% of retail sales were influenced by mobile devices, but this jumped to 37% in 2016.
  • 42% of marketers struggle to measure the impact of their digital marketing efforts on driving in-store sales.
  • 89.3% of customers will share location data for in-store discounts.

Infographic: The Reality of Being a Retailer in 2017


Adam Robinson
Adam Robinson oversees the overall marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. Mr. Robinson works with the business development department to create messaging that attracts the right decision makers, gaining inbound leads and increasing brand awareness all while shortening sales cycles, the time it takes to gain sales appointments and set proper sales and execution expectations.
Adam Robinson
Adam Robinson
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