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[e-Book] E-Commerce Logistics: Background & Considerations for Manufacturers & Distributors

Within e-commerce, unpredictability is a constant factor. Flexibility in the supply chain, therefore, becomes critical. This can be derived from implementing the right software and automated systems that can support the fluidity that e-commerce requires.

The flowering of e-commerce—while welcomed by most manufacturers and distributors/retailers—has introduced far more risk and complexity for logistics managers. Determining the optimal distribution network has never been more of a challenge, as shippers strive to strike a delicate balance between service and cost.

Download the Background & Considerations for Manufacturers & Distributors to Set up an E-Commerce Logistics Practice E-Book!

Download part 1 of a 2 part e-commerce logistics e-book series by filling out the form below.

“Any provider that establishes a strong reputation in e-commerce logistics and finds a formula which yields a consistently decent margin is set for years of success,” says David Buckby, and economist with the London-based consultancy Transport Intelligence [Ti].

Logistics is the backbone of all manufacturers’ & distributors’ success. In traditional supply chains, the movement of goods is very slow, more inventory is distributed in the supply chain and the operating cost of the facilities is exorbitant.

Due to manual processes at each stage of the supply chain is dependent on people rather than machines. The efficiency is decreased due to human errors increasing the time and resources required in the supply chain.

Traditional logistics is a memoir of the past which cannot survive in a digital age of technology and automation.

Forrester Research predicts that by 2017, e-commerce sales will reach $270 billion, an increase from 8% to 10% of all U.S. retail sales. One of the main reasons behind the success of e-commerce is logistics.

Fueled by technology and consumer preference, modern logistics empowers quick deliveries from the supplier to the warehouse and from the warehouse to the customers.

In our next installment of this 2 part e-book series, we will cover the benefits of expanding (not replacing) a manufacturers’ & distributors’ traditional business model to e-commerce as well as how you may execute a sound e-commerce logistics program.

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Adam Robinson
Adam Robinson oversees the overall marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. Mr. Robinson works with the business development department to create messaging that attracts the right decision makers, gaining inbound leads and increasing brand awareness all while shortening sales cycles, the time it takes to gain sales appointments and set proper sales and execution expectations.
Adam Robinson
Adam Robinson

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