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[e-Book] Big Data In The Supply Chain & Transportation Industry

big data ebook

We invite you to download the all new Cerasis e-book "Big Data In The Supply Chain & Transportation Industry." Simply fill out the form below to have the e-book delivered to your email inbox!

In this e-book, you'll learn the following:

  • What is Big Data?
  • How do supply chain & transportation leaders get started in collecting & using Big Data?
  • What is the impact of Big Data on the Supply Chain & Transportation Industries?
  • How can leaders use big data as a tool to continuously improve?
  • What does the future hold for big data applications at my company in the next 5 years?

Big data is new and “ginormous” and scary –very, very scary. No, wait. Big data is just another name for the same old data marketers & financial analysts have always used, and it’s not all that big, and it’s something we should be embracing, not fearing. No, hold on. That’s not it, either. What I meant to say is that big data is as powerful as a tsunami, but it’s a deluge that can be controlled . . . in a positive way, to provide business insights and value. Yes, that’s right, isn’t it?

Over the past few years, I have heard big data defined in many, many different ways, and so, I’m not surprised there’s so much confusion surrounding the term. Because of all the misunderstanding and misperceptions, I have to ask:

CFOs and managers, you talk about “big data” in the C-suite, do you know if everyone’s on the same page? And even closer to home, are you certain there’s consensus within your organization?

Supply chain & transportation industry leaders have access to more information today than ever before in history. Thanks to data gathering programs, supply chain software, and data entry applications, this represents a mountain of data, which has the potential to provide ground-breaking insight into how to improve business-model efficiency.

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Adam Robinson
Adam Robinson oversees the overall marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. Mr. Robinson works with the business development department to create messaging that attracts the right decision makers, gaining inbound leads and increasing brand awareness all while shortening sales cycles, the time it takes to gain sales appointments and set proper sales and execution expectations.
Adam Robinson
Adam Robinson
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