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It’s Manufacturing Week! – A Look At American Manufacturing and Ingenuity for MFG Day

mfg day

Editor's Note: In honor of Mfg Day 2016, we feature two of our friends from The Rodon Group and Manufacturing Stories in a celebration of what already makes America great.

Edge Factor Releases new Film, American Ingenuity for MFG DAY 2016 – #MFGDay16

The echoes of the spirit of innovation ring all around us. Since the dawn of time, human beings were set apart from all other creatures by our ability to create, to form, to manipulate the natural resources around us in the quest to survive and innovate.

With a single button, human beings can achieve things that were unfathomable only a few decades ago, and with technology and career opportunities rapidly expanding. The question “Where do you see yourself in 10 years?” is becoming almost impossible to answer.

In October 2016, Manufacturing Day events across North America will help raise awareness of extraordinary careers in manufacturing and awaken the next generation of makers with Edge Factor’s latest film, American Ingenuity. Business leaders, schools, and organizations will take their MFG DAY audiences on a journey through time… from the dawn of mankind building hunting tools, through the Industrial Revolution and into the extraordinary world of today’s makers using advancing technology to push back the edge of what’s possible.

A Focus on Plastic Injection Molding and American Manufacturing

We have all heard about the positive impacts of manufacturing on our economy, but how much do middle and high-school students really know about pursuing these well-paid jobs? At The Rodon Group, we have put a great deal of effort into getting the word out about STEM education and the long-term careers this industry provides. 

Part of our campaign involves a national event called Manufacturing Day. This annual event began in 2012.  It was the brainchild of the Manufacturing Extension Partnership, the Fabricators and Manufacturers Association and the National Association of Manufacturers.

In its first year, the event was hosted by 200 manufacturing companies nationwide. In 2013, the event spread to over 800 manufacturing companies who conducted presentations, tours, and hands-on challenge contests.  So far, this year, nearly 1,400 have signed up, with over 65 in Pennsylvania alone.

mfg day

The goal is to have Manufacturing Day become a recognized American holiday, because this industry sector contributes so much to the well-being of the U.S. economy. It is estimated that for every $1.00 of goods produced, manufacturing generates an additional $1.37 for the Economy. Every 100 manufacturing jobs create 250 jobs in other sectors. Yet, few parents encourage their children to enter manufacturing careers. 

recent blog post from ThomasNet RPM states that "A huge challenge to filling jobs is overcoming the negative industry perception ― improving this image, while exposing the population to a manufacturing career, is the key to a successful future for this industry."  The post also mentions several outreach programs and industry rebranding ideas that could help with the overall perception of manufacturing. 

Deloitte and the Manufacturing Institute have collaborated over the years to develop studies that examine the public perception of manufacturing, the skills gap in manufacturing and women in manufacturing. See the infographic below from Deloitte (in collaboration with the MFG Day organizers) showing the events positive impact on the perception of the industry. 

mfg day

Adam Robinson
Adam Robinson oversees the overall marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. Mr. Robinson works with the business development department to create messaging that attracts the right decision makers, gaining inbound leads and increasing brand awareness all while shortening sales cycles, the time it takes to gain sales appointments and set proper sales and execution expectations.
Adam Robinson
Adam Robinson
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