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How to Be a Successful Freight Broker

Editor's Note: Cerasis is a freight broker by the nature that all third party logistics companies who manage freight on behalf of shippers, which include freight payment, are a freight broker. There is plenty of opportunity in the freight world at the moment. At Cerasis, we work with other freight brokers who are tendering loads. We want to make sure we not only provide information just for shippers, who are our customers and potential customers, but that also those interested in getting into the business have good info too. But, as a shipper, if you do read this, it is also vital to know what a GOOD freight broker looks like. 

Lance Surety Bonds' newest infographic is out!

In the latest Lance Surety Bond infographic they tackle the question of what it is that makes freight brokers successful. At the heart of one of the most important industries in the U.S. and worldwide, freight brokers are an essential component of the equation between suppliers and carriers. As such, great opportunities are there for those of them that know how to stay up to date and continuously upping their business game.

Only in the U.S. transportation already exceeds $1 trillion annually. Of these, the trucking industry’s share is above $600 billion. These figures are expected to grow within the next decade, as is the trucking industry as a whole, adding another 21% of its current size.

Within this context, freight brokers are those who make the connection between shippers and carriers, they are those who meet the challenges of both and offer efficient solutions. They make sure to provide shippers with the best rates and fastest delivery times but they also take care of carriers by maximizing loads and avoiding empty miles. Though this may be challenging and hard at times, freight brokers are central to the success of both shippers and carriers.

Lance Surety Bonds’ infographic presents a number of activities as well as practices that freight brokers can put into use in order to deliver even better results. After reviewing a number of expert sources and conducting research, we have found that the practices outlined in our infographic are among the most quoted when it comes to advice for freight brokers. They combine the use of technology, along with a number of other skills such as marketing, networking, continuing education as well as getting the necessary freight broker surety bond.

Check out the infographic below for a more detailed exposition!

how-to-be-a-successful-freight-broker-infographic

 

Adam Robinson
Adam Robinson oversees the overall marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. Mr. Robinson works with the business development department to create messaging that attracts the right decision makers, gaining inbound leads and increasing brand awareness all while shortening sales cycles, the time it takes to gain sales appointments and set proper sales and execution expectations.
Adam Robinson
Adam Robinson
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