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Manufacturing Trade Shows: Houstex 2013 Highlights

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Cerasis Trade Show Booth

The Cerasis team recently exhibited at the first of five manufacturing trade shows we will attend in 2013, Houstex. Houstex 2013 was held in Houston, Texas, at the George R. Brown Convention Center from February 26th through February 28th with the awesome tag line: “Go Beyond the Ordinary to See the Extraordinary: The Art of Manufacturing”. This show is the first of three shows put on by the Society of Manufacturing Engineers in which Cerasis will exhibit. The other two we will attend are Eastec, in West Springfield, MA, from May 14-16th and Westec in Los Angeles from October 15th-17th. We couldn't be more excited about the interactive opportunities to show our technology and services to advanced manufacturers in the CNC, marking, and advanced manufacturing fields! All in all, the show was a great lead generator for Cerasis, allowing us to get our name out there to several manufacturers and gain new customers and new partnerships.
manufacturing-trade-show-laser-learning-lounge-houstex

SME Laser Learning Lounge

On day one we were able to learn about the laser industry from the Laser Learning lounge. The lounge was filled with presentations all three days. The Cerasis team saw firsthand the advanced technology going into laser marking when we stopped by and saw Stephen and Jun from RMI Laser, LLC, and got carabiners marked! In fact, one of our founders, Steve Norall, was trying to find a way to purchase one on the spot so we could put the Cerasis logo on everything in the office! Rise of the (CNC) Machines We also saw a ton of CNC machines, some weighing almost 30 TONS! Yes, 60,000 lbs! These included the HUGE machines we saw from Hilary Machines and Knuth USA. If you run a machine shop and you want to find some new products, Houstex is the show for you. We met many attendees who run machine shops who said that Houstex was one of the best shows hands down to find new CNC machines. How Much Wood Could a Wood Chuck Cut with a Chuck? It was great meeting Conroe, Texas company H&R Manufacturing. We met the son of the founder and their Director of Marketing. These guys had passion and were truly working it at the show. We haven't seen so many chucks since the last time we strolled into Beaver Creek! Waterjet Cutting Is the New Black Also featured were a lot of waterjet companies, such as Omax, Flow International Corp., and KMT Waterjet Systems. Many of the companies showed off the power of these machines by making very cool designs and handing them out. You cannot beat that kind of tangible marketing! Plus, who doesn't instantly feel like a kid again when you see water cut metal! Shops Need Tools and Tools Distributors Save the Day! We enjoyed getting to know the tool distributors, too, and saw some great exhibits such as the Statue of Liberty at Riten Industries and the towering exhibit and free t-shirts from Dorian Tool. We also saw Seco Tools, literally everywhere! Again, at a machine shop, tools are king, and there was no shortage of great companies offering the latest technologies in tools and parts. Technology Changing Businesses and Helping Bottom Lines Like ourselves, we saw some great technology providers for the manufacturing space. It was great to get to know the guys at Global Shop Solutions, KeyedIn Solutions, and the guys from Dozuki! All of these offered cloud solutions and often made us wonder why more people aren't attracted to manufacturing. Some of the most advanced technology is in this space, and we saw it first hand. Fast Cars and Magnets, Oh My! And finally, how could we forget Hartwig's Lamborghini ride give away! Although no one from Cerasis won, it sure was a sight to see. Hartwig is a machine tool solution distributor and really came to play! We were only hoping that the powerful magnets over at the Eriez booth didn't find this yellow Lamborghini beauty! Besides the magnets, Eriez really stood out with their signature orange color! All in all, if you are looking to network or get to know those in the CNC, manufacturing technology, tools, water cutting, laser marking and oil and gas manufacturing fields, Houstex is THE show to attend! Make sure you come visit us at Eastec in May. We are at booth 3359. You can view the entire Houstex 2013 Gallery below or watch the YouTube Video! [prime_gallery width="596" height="320" desktop="4" tablet="4" mobile="2" autoresize="true"]  
Adam Robinson
Adam Robinson oversees the overall marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. Mr. Robinson works with the business development department to create messaging that attracts the right decision makers, gaining inbound leads and increasing brand awareness all while shortening sales cycles, the time it takes to gain sales appointments and set proper sales and execution expectations.
Adam Robinson
Adam Robinson
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